WordPress Privacy Policy GeneratorFree for Blogs, Business Sites & WooCommerce
WordPress collects data the moment it goes live — comments, user registrations, cookies, contact forms — and every plugin you install can extend that footprint. A generic privacy policy template rarely matches the actual plugins and settings on your site.
PolicyGen generates a privacy policy tailored to your WordPress setup in minutes. Select the plugins and data types your site uses, and the draft will reflect your real data practices rather than a one-size-fits-all placeholder.
Running WooCommerce? Use the ecommerce generator for a draft that also covers checkout, payments, and shipping data.
What a WordPress site collects by default
WordPress core collects personal data even before you install a single plugin. These are the data areas your privacy policy must address to accurately reflect how the platform works out of the box.
Comments and user-generated content
WordPress stores commenter names, email addresses, website URLs, and IP addresses. Gravatar hashes are sent to Automattic if Gravatar is enabled. Your policy should explain this data is collected and retained.
User registration and accounts
If user registration is enabled, WordPress stores usernames, email addresses, display names, and hashed passwords. The policy should describe how this data is used, stored, and how accounts can be deleted.
Contact forms
Plugins like Contact Form 7, Gravity Forms, WPForms, and Ninja Forms collect names, email addresses, and any custom fields. Submissions may be stored in the database or emailed — both should be disclosed.
Cookies and logged-in sessions
WordPress sets session cookies for logged-in users, comment author cookies, and, with some themes and plugins, consent or preference cookies. Your policy should list these cookie types and their purposes.
Analytics and tracking plugins
MonsterInsights, Site Kit by Google, Jetpack Stats, Matomo, and Hotjar all collect visitor data. If they rely on Google Analytics, Adobe Analytics, or similar services, your policy must disclose those provider relationships.
WooCommerce checkout and orders
WooCommerce stores billing names and addresses, email, phone, order items, shipping details, and payment tokens. Payment processors (Stripe, PayPal) receive financial data. All of this belongs in the policy.
Common WordPress plugins your policy should disclose
WordPress's Settings › Privacy › Privacy Policy Guide shows suggested snippets for plugins that declare privacy policy text. Even without that, any plugin that transmits data to a third-party server should appear in your policy.
Spam & security
Akismet, Wordfence, Sucuri, Solid Security
These plugins may log IP addresses and form data for filtering. Akismet sends comment data to Automattic's servers.
Analytics & optimisation
MonsterInsights, Site Kit, Jetpack Stats, Matomo, Hotjar
Collect page views, session duration, device type, and often IP or user identifiers. Disclose each provider used.
Email & marketing
Mailchimp for WP, Klaviyo, Brevo (Sendinblue), ActiveCampaign
Transfer email addresses and subscription data to the email provider. GDPR opt-in language is required for EU users.
E-commerce
WooCommerce, Easy Digital Downloads, MemberPress, LearnDash
Handle billing, shipping, account, and purchase data. Payment gateways (Stripe, PayPal) receive financial details.
CDN & performance
Jetpack CDN, Cloudflare, BunnyCDN, LiteSpeed Cache
May cache content globally and log request IPs. Cloudflare processes all traffic including IP addresses.
Embeds & social
YouTube iframes, Twitter/X widgets, Instagram feeds, Disqus
Third-party embeds can set their own cookies and collect visitor data before a user interacts with the embed.
Tip: In WordPress admin, go to Settings › Privacy › Privacy Policy Guide. Any plugin that has registered its privacy data will appear here with suggested policy text. Copy relevant sections into your generated policy draft.
How to generate and publish your WordPress privacy policy
The fastest way to get an accurate policy live is to match it to what your WordPress install actually does today — then update it whenever you add or remove plugins that handle personal data.
Enter your site name and contact details
Provide your WordPress site name, URL, and the email address visitors can use to submit privacy rights requests or data deletion requests.
Select the data your site collects
Choose from comments, user registration, contact forms, analytics, cookies, marketing emails, and any WooCommerce or membership data your site handles.
List your active plugins and integrations
Select the analytics, email, payment, and performance plugins you have installed so the draft reflects the actual third-party data flows on your site.
Paste the policy into WordPress and publish
Copy the generated text into your WordPress Privacy Policy page under Settings > Privacy, publish it, and confirm the footer link is active before going live.
GDPR and EU visitors: If your WordPress site has visitors from the EU, pair the privacy policy with a cookie consent plugin (such as CookieYes or Complianz) and a standalone cookie policy. The GDPR-specific generator covers lawful basis, data subject rights, and the additional disclosure requirements for EU users.
Related generators for WordPress sites
Most WordPress sites need more than one policy page depending on how they earn, what they sell, and where their visitors come from.
Free blog privacy policy generator
If your WordPress site is primarily a blog, this page focuses on the data practices most common to content publishers.
Ecommerce privacy policy generator
Running WooCommerce or another cart? This generator covers checkout, payments, shipping, and post-purchase marketing data.
Cookie policy generator
WordPress and its plugins set several cookie types. A standalone cookie policy supports GDPR consent banners for EU visitors.
Affiliate website privacy policy generator
If your WordPress site earns from affiliate links or sponsored content, this generator includes the required disclosure language.
WordPress privacy policy — frequently asked questions
Common questions from WordPress site owners, bloggers, and WooCommerce operators.
Does every WordPress site need a privacy policy?
Yes, if your site collects any personal data — and almost every WordPress site does. WordPress itself collects IP addresses in comments, stores user registration details, and uses cookies for logged-in sessions. Add any analytics plugin, contact form, or WooCommerce store and the data footprint grows significantly. Most jurisdictions (GDPR, CCPA, CalOPPA, Australia, Canada) require a privacy policy when personal data is processed.
Where do I add a privacy policy in WordPress?
WordPress has a built-in Privacy Policy page tool under Settings > Privacy. You can create a new page there and WordPress will link it in the default footer and login screen. After generating your policy with PolicyGen, paste the content into that page, publish it, and confirm the link appears in your site footer.
Does my privacy policy need to mention WordPress plugins?
It should mention any plugin that collects, stores, or transmits personal data. Common examples include Akismet (spam filtering), WooCommerce (checkout and orders), Contact Form 7 or Gravity Forms (form submissions), Jetpack (stats and CDN), MonsterInsights or Site Kit (Google Analytics), and WPForms. WordPress actually generates privacy policy text snippets for compatible plugins — these appear in Settings > Privacy > Privacy Policy Guide.
Does WooCommerce require a separate privacy policy?
WooCommerce does not require a separate document, but the policy for a WooCommerce store must cover checkout data (names, addresses, emails, phone numbers), payment processor involvement (Stripe, PayPal, Square), order history, shipping information, and any marketing automations. A plain blog privacy policy will not cover this adequately. PolicyGen helps you generate a store-appropriate draft.
What is the WordPress privacy policy template?
WordPress ships a default privacy policy template under Settings > Privacy > Privacy Policy Guide. It provides suggested text blocks for core data (comments, cookies, media embeds, contact forms) and displays plugin-contributed snippets for compatible installed plugins. It is a useful starting point but is intentionally generic — you still need to customise it with your actual data practices, third-party services, and jurisdiction-specific rights.
Can I use a free generator instead of a lawyer for my WordPress site?
For most small and medium WordPress sites — blogs, portfolios, small business sites, and smaller WooCommerce stores — a generator covers the required disclosures well. If your site processes payments on a large scale, handles health or financial data, or operates in a heavily regulated industry, professional legal review is advisable in addition to the generated draft.
Generate your WordPress privacy policy now
Build a privacy-policy draft that matches your WordPress setup — covering comments, user accounts, contact forms, plugins, and any WooCommerce or analytics data your site collects. Free, no account required.
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