Sample Privacy Policy for Google Analytics
Use this sample section when your website runs Google Analytics or GA4 and needs plain language about measurement, cookies, Google processing, and visitor choices. It is designed to be pasted into a larger privacy policy, not published as the whole policy.
Sample Google Analytics privacy policy section
Copy the blocks that match your setup, then edit the bracketed placeholders before publishing. If your Analytics property is linked to ads, ecommerce, or remarketing, expand the wording instead of treating this as an analytics-only site.
Google Analytics
We use Google Analytics to help us understand how visitors use [website name]. Google Analytics may collect information about your device, browser, pages visited, time spent on pages, referring pages, approximate location, and interactions with our site.
Cookies and identifiers
Google Analytics may use cookies or similar technologies to measure traffic, remember whether a visitor has been seen before, and report aggregated usage trends. You can control cookies through your browser settings and any cookie preferences tool we provide.
Why we use analytics
We use analytics information to improve our content, understand which pages are useful, identify technical issues, and measure the performance of our website. We do not use Google Analytics to collect names, email addresses, payment details, or other information that directly identifies you.
Google as a provider
Google processes analytics information for us as an analytics provider. Google may also use data from sites and apps that use Google services according to its own privacy notices and service terms.
Your choices
You can block or delete cookies in your browser, adjust any consent choices available on our site, or use available Google Analytics opt-out tools. If you disable analytics cookies, some site visits or interactions may not be measured accurately.
Questions
If you have questions about our use of Google Analytics or this privacy policy, contact us at [privacy contact email].
Before you publish the sample
The strongest Analytics disclosure is specific. It should describe the data your site actually sends, the purpose of measurement, and the choices visitors actually have on your site.
- Replace every placeholder with your real website name, contact email, and cookie preference path.
- Remove the cookie sentence if Analytics is loaded only after consent and no analytics storage runs before consent.
- Add Google Ads, ecommerce events, remarketing, or form tracking if those features are connected to Analytics.
- Do not claim that Analytics never collects personal information if your URLs, forms, user IDs, or event names can expose it.
Related privacy policy tools
Google Analytics Privacy Policy Generator
Use the broader generator guide when you need a full policy, not only a sample Analytics clause.
Free Google Analytics Privacy Policy Template
Start from a longer template if you want more supporting text around the sample section.
Cookie Policy Generator
Create cookie-specific wording when Analytics cookies, consent categories, or retention details need their own page.
Free Privacy Policy Generator
Generate the complete privacy policy once your Analytics wording and other third-party tools are clear.
Sample Google Analytics privacy policy FAQ
Can I copy this sample Google Analytics privacy policy wording?
Yes. Use it as a practical starting point, then edit the placeholders and remove any sentence that does not match your actual Google Analytics, cookie, and consent setup.
Is this sample enough for a complete privacy policy?
No. This sample covers only the Google Analytics portion. A complete privacy policy should also cover your contact details, forms, email tools, payments, ads, account data, rights requests, and other third-party services.
Should the sample mention GA4?
If your site uses Google Analytics 4, you can mention GA4 in the heading or opening sentence. The more important point is that visitors understand Google Analytics is active and what categories of information it helps measure.
Do I need a cookie banner with this wording?
A privacy policy explains your analytics practices. A cookie banner or consent flow handles permission where consent is required before analytics storage or tracking begins.