Free Disclosure Policy GeneratorFTC-Compliant in Minutes
Generate a free disclosure policy for your blog, YouTube channel, or social media — no signup required. PolicyGen covers every material relationship the FTC requires you to disclose: affiliate links, sponsored posts, gifted products, and paid partnerships.
Copy the result and publish it on your site immediately. No watermarks, no paywalls.
Also need a privacy policy? Generate one free on PolicyGen.
Why every content creator needs a disclosure policy
A disclosure policy is not optional once you earn anything from your content. Three separate requirements converge on every monetized blog or channel:
FTC Endorsement Guidelines
The FTC requires bloggers, YouTubers, and social media influencers to clearly disclose any material connection to a brand — commissions, free products, or payment — whenever they endorse it. Penalties can reach tens of thousands of dollars per violation.
Affiliate program agreements
Amazon Associates, ShareASale, Impact, Rakuten, and virtually every other affiliate network contractually require a published disclosure policy as a condition of participation. Accounts without one can be terminated without notice.
Ad network policies
Google AdSense and premium ad networks (Mediavine, Raptive) require publishers to disclose their advertising relationships. A disclosure policy satisfies this requirement and protects your account.
What your disclosure policy needs to cover
Most monetized blogs share the same set of commercial relationships. Select the ones that apply in PolicyGen and the generator writes the correct FTC-compliant language for each.
Affiliate links
When you earn a commission if readers click a link and make a purchase, you must disclose this relationship. This applies to Amazon Associates, ShareASale, Impact, Rakuten, and every other affiliate network.
Sponsored posts
Any content you were paid to publish must be disclosed as sponsored or paid partnership — whether you wrote it yourself or the brand provided it.
Gifted products
If a brand sent you a product for free in exchange for a review or mention, that material connection must be disclosed even if you were not paid cash.
Brand ambassador roles
Ongoing paid relationships with brands — ambassadorships, retainer agreements, or equity stakes — require disclosure every time you mention that brand.
Display advertising
Running display ads (AdSense, Mediavine, Raptive, Ezoic) means you earn revenue based on ad impressions and clicks. Your disclosure policy should mention this revenue source.
Guest posts and collaborations
If a third party paid to have content placed on your site, or if you were compensated to write for another site, both situations may require disclosure.
How to generate a free disclosure policy
Four steps from zero to a publishable, FTC-compliant disclosure policy.
Enter your site name and contact email
Provide the blog or channel name your audience knows and the email address they can use to ask questions about your disclosure practices.
Select your disclosure types
Check off every relationship that applies: affiliate links, sponsored content, gifted products, brand ambassador deals, and display advertising.
Generate your disclosure policy
PolicyGen builds a complete disclosure policy covering your specific commercial relationships — correctly worded to satisfy FTC guidelines.
Publish it and add inline disclosures
Paste the policy onto a /disclosure page, link to it from your footer, and add a brief inline disclosure near affiliate links and at the top of sponsored posts.
Disclosure policy vs. privacy policy — what is the difference?
These are two separate legal documents that serve different purposes. Many bloggers confuse them or mistakenly think one covers both.
A privacy policy explains how you handle visitor data: cookies, analytics, email addresses, contact form submissions. It is required by GDPR, CCPA, and most ad networks.
A disclosure policy explains your commercial relationships: affiliate commissions, sponsored posts, gifted products. It is required by the FTC and affiliate program agreements.
Also generate your free privacy policyFTC disclosure checklist
Disclose affiliate relationships on every relevant page
Mention sponsored content at the top of sponsored posts
Disclose gifted or complimentary products in reviews
Include your contact email for disclosure questions
Explain what types of compensation you may receive
Note that opinions remain your own regardless of compensation
Frequently asked questions
Common questions about disclosure policies for bloggers and content creators.
What is a disclosure policy?
A disclosure policy is a public statement explaining your material connections to brands — affiliate commissions, sponsored posts, gifted products, and paid partnerships. The FTC requires it for any content creator who earns from recommendations.
Do I need a disclosure policy if I only use a few affiliate links?
Yes. The FTC threshold is any material connection, not a volume threshold. Even a single affiliate link on your site requires disclosure. Most affiliate programs also contractually require a published disclosure policy.
What is the difference between a disclosure policy and a privacy policy?
A privacy policy covers how you handle visitor data (cookies, analytics, email). A disclosure policy covers your commercial relationships (commissions, sponsorships, gifted items). Most blogs need both — they serve different legal purposes.
Can one policy cover both disclosures and privacy?
Some sites combine them, but keeping them separate is cleaner and easier to maintain. Affiliate programs and ad networks look for a dedicated privacy policy. The FTC looks for clear disclosure statements near promotional content. PolicyGen generates each policy individually so both requirements are clearly met.
Where do I put my disclosure policy?
Publish it on a dedicated page (/disclosure or /disclosure-policy), link to it from your site footer, and add short inline disclosures near affiliate links and at the top of sponsored posts. The footer link alone is not enough under FTC guidelines.
Ready to generate your disclosure policy?
Enter your site name, select your disclosure types, and get a complete FTC-compliant disclosure policy in under two minutes — no account required, no watermarks.